Ad Creative That Actually Converts

We research, script, and produce performance-driven video ads for Meta, TikTok, and YouTube. Built for DTC brands spending $30k+/month who are done guessing what creative will work.

30-minute call. No pitch deck. Leave with a creative roadmap.
$50M+
Client Revenue Generated
1000+
Performance Ads Delivered
32%
Avg. CPA Reduction
3x
Peak ROAS

Trusted by DTC brands scaling on paid media

Loop Labs logo
NeuroBrocc logo
UNSCRPTD logo
LOKT logo
Blackbox logo
Maybelline logo
NEXA logo
Loop Labs logo
NeuroBrocc logo
UNSCRPTD logo
LOKT logo
Blackbox logo
Maybelline logo
NEXA logo
How We Work

Research first. Production second.
Results always.

We don't run shoot days. We don't offer UGC. We don't guess what might work. We research your market, script high-converting video ad concepts, and edit everything in-house for Meta, TikTok, and YouTube. Every creative ships with a testing plan and clear ROAS targets.

01

Deep Creative Research

We audit your competitors' ads, mine customer reviews, and analyze winning creative in your category. You get a strategy brief showing exactly which hooks, angles, and formats are working and where the gaps are.

02

Performance Scripting

Every ad starts with a script built on research, not templates. We write hooks engineered for the first 3 seconds, narratives that hold attention, and CTAs that drive action. This is why our ads outperform generic creative.

03

Platform-Native Editing

We edit specifically for Meta, TikTok, and YouTube. No one-size-fits-all. Pacing, captions, text overlays, and format variations optimized for each platform's algorithm. All editing and motion work stays in-house for speed and quality control.

04

Testing & Iteration

You don't just get ads. You get a testing framework. We structure creative for A/B testing, track what's winning, and iterate fast. The goal: find your top performers and scale them before creative fatigue hits.

This process has driven 32% average CPA reduction for our clients.

30-minute call. No pitch deck. Leave with a creative roadmap.
Results

Performance Creative That Delivers Measurable ROAS

We don't measure success in likes or followers. We measure it in CPA, ROAS, and revenue. Here's what our video ads have delivered for DTC brands like yours.

3x ROAS
Return on Ad Spend

US Nutrition Brand Relaunch

Delivered 3x ROAS for NeuroBrocc during their US market relaunch. Research-backed video ad creative drove profitable customer acquisition from day one across paid channels.

Meta AdsTikTok AdsDTC Nutrition
3x
Performance Lift

TikTok and Applovin Scale

Scaled Loop Labs across TikTok and Applovin with a 3x lift over their previous creative. Organic and paid video content working together to drive consistent acquisition at scale.

TikTok AdsApplovinPaid + Organic
47%
Average Hold Rate

Creative That Holds Attention

Our video ads average 47% hold rate and $30 to $40 CPA across DTC brands. When creative holds attention, algorithms reward you with lower costs and better placement.

Video AdsCPA OptimizationPerformance Creative

These results come from research-first creative, not guesswork. If you're spending $30k+ on Meta, TikTok, or YouTube ads and want creative that actually performs, let's talk.

30-minute call. No pitch deck. Leave with a creative roadmap.
Testimonials

What Our Clients Say

Don't just take our word for it. Hear from the brands we've helped scale with performance video ads.

Really thoughtful work, combining the psychology behind things with the premium visuals. Can't imagine this being done better, definitely better than any other VSLs I've seen! Thanks for your attention to detail here and quality of work.

Benzion Sadigursky
Founder, Loop Labs

The speed and quality of iteration is unmatched. They truly understand performance marketing.

Ross Barash
Creative Director, NeuroBrocc

Working with SLIC means never worrying about creative bottlenecks. They deliver results, fast.

Elina
Marketing Head, Nim Video

Their understanding of platform-native content is exceptional. Real ROI improvements.

Shelly
Marketing Manager, Wondershare Filmora

Ready to see results like these? Book a call and we'll show you exactly how we can improve your video ad performance.

30-minute call. No pitch deck. Leave with a creative roadmap.
Work

Videos We Worked On

This isn't guesswork. These are real ads built to stop scroll, hold attention, and drive revenue across paid channels.

Story • TOF

Science Story Ad

Hard research softened into a scene parents actually finish.

Why Choose Us

Traditional Agency vs SLIC

Most creative agencies prioritize aesthetics over performance. We built SLIC to do the opposite.

Focus
SLIC

Performance-first video ads built to convert

Traditional Agency

Brand-first deliverables

Speed
SLIC

Week 3 launch, then 48hr iteration

Traditional Agency

4 to 8 week creative cycles

Pricing
SLIC

Month-to-month, cancel any time

Traditional Agency

Fixed retainers and long lead times

Measurement
SLIC

A/B testing, ROAS tracking, weekly iteration

Traditional Agency

Results reviewed after delivery

Creative Approach
SLIC

Every ad designed to improve CTR, CVR, and ROAS

Traditional Agency

Aesthetics prioritized over results

Accountability
SLIC

Shared KPIs, active optimization, paid media alignment

Traditional Agency

Hand-off model, minimal optimization

If you're tired of agencies that deliver pretty ads that don't perform, let's talk.

Our Story

From Passion to Performance

What began as a passion for storytelling and editing evolved into a performance creative agency built for DTC brands scaling on paid media.

We don't chase trends. We research what converts, script ads that hold attention, and edit for platforms like Meta, TikTok, and YouTube. Every video ad we deliver is built to improve ROAS and lower CPA.

$50M+ in revenue generated for brands including
LOOP LABS, NEUROBROCC, LOKT.

30-minute call. No pitch deck. Leave with a creative roadmap.

Team

Who You'll Work With

Vedant Kulkarni
Vedant Kulkarni
Founder & Creative Director

Built SLIC after years of producing performance video ads for brands like NEXA, Maybelline, and AJIO. Leads creative strategy, ensuring every ad is backed by research and built to convert.

Siddhartha Aryan
Siddhartha Aryan
Head of Production

Oversees every project from kickoff to final delivery. Ensures your video ads ship on time, on spec, and ready to test. No bottlenecks, no missed deadlines.

Got questions?

Frequently Asked Questions

Everything you need to know before working with us.

DTC and ecommerce brands spending $30,000+ per month on paid media, running video ads on Meta, TikTok and YouTube.

If you have product-market fit and a converting funnel but creative is your bottleneck, we're a good fit. If you're still finding product-market fit, creative isn't your real problem yet, and we'll tell you that on the call.

Let's Build Video Ads That Actually Convert

No pitch. No pressure. Just real insights.